Custom tools & automation
Replace repetitive admin work with a tool built around how your business actually operates: intake, approvals, publishing, reporting, and the handoffs in between.
Custom tools. Connected systems. Real breathing room.
Make your software
work together.
Get more done
with less work.
You shouldn’t need to copy the same information into five places to get one job done. I build the connections and custom tools that take that work off your plate.
What I can take off your plate
Fix the work between the tools.
Start with the problem, not a shopping list of software.
CRM & systems integration
Make your website, CRM, calling tools, and business systems share information. My experience includes SugarCRM, VICIdial, insurance websites, and other CRM platforms.
Social media campaigns
Turn an event, offer, or idea into a coordinated campaign: content planning, platform-specific copy, scheduling, and reporting. Connect marketing to the information you already maintain.
Selected work
Built around real business needs.
ROASTED COOKEVILLE / CONNECTED MARKETING
From an event flyer to a coordinated campaign.
At Roasted, I connected event publishing and social campaign preparation so the same verified event details can flow into the website, tickets, platform-specific posts, and Story assets.
Review steps, duplicate checks, and scheduling controls keep the operator in charge. The goal: fewer manual handoffs, consistent details, and a repeatable way to promote what’s happening.
Explore Roasted’s public events ↗An early Instagram signal
+137%reach in the first three days of September
versus the first three days of August
Source: Roasted’s Mixpost snapshot recorded September 5, 2026. Three-day comparison, not a long-term trend or proof of causation. Results varied by platform; Facebook did not improve against the same August window.
CUSTOM ENTERTAINMENT SOFTWAREdabgo.
Music bingo + trivia
Build contentReview & publishHost a game
One connected workflow from preparation to the room.DABGO / CUSTOM SOFTWARE
A platform built for the way the game works.
Dabgo brings music bingo and trivia workflows into a purpose-built platform, with content authoring, reviewable publishing, and coordinated host and display experiences.
It’s an example of the work I do when off-the-shelf software doesn’t quite fit: understand the process, build the right tools, and manage the details that make them usable.
Development project. No customer information or private application screens are shown here.
More than writing code
I can manage the project,
not just build a piece of it.
From the first “there has to be a better way” to a working system your team can use.
- 01
Find the friction
Look at what people actually do, where information gets stuck, and which fixes matter most.
- 02
Make a practical plan
Choose what to connect, what to build, and what to leave alone. Set a clear scope.
- 03
Build, test & launch
Work through the edge cases, preserve what works, and help people make the transition.
- 04
Measure & improve
Use real feedback and reporting to decide what should happen next.
Start with one annoying problem
What are you tired of doing by hand?
Tell me what you’re trying to accomplish, the tools you use, and where the work gets stuck.